For a long time, premium cannabis pre-rolls were about visuals. The frostier the joint, the better it sold. Kief-coated pre-rolls became the default upgrade because they looked intense, photographed well, and felt like an easy way to justify a higher price point. But cannabis consumers are paying closer attention now. More people are reading labels. Asking how products are made. Noticing how joints burn and how the high actually feels. And quietly, a shift is happening. Kief