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Inside 22Red: How Shavo Odadjian Turned Music, Numerology, and LA Culture Into a Lifestyle Empire
Photo by Clemente Ruiz In an industry crowded with celebrity-backed ventures, authenticity has become one of the hardest things to manufacture. Cannabis, in particular, has entered an era where audiences can immediately tell the difference between a brand built on genuine cultural connection and one assembled purely for market opportunity. That distinction is exactly what makes 22Red stand out. Founded by Shavo Odadjian, 22Red positions itself less as a traditional cannabis c
6 min read


This NYC Jewelry Brand Is Turning Cannabis Culture Into Modern Heirlooms
Founded by Anna Cabezudo, Modern Ordinary creates handmade sterling silver jewelry inspired by cannabis culture, personal rituals, and the objects we keep closest. The result is a collection of modern heirlooms that feel both nostalgic and timeless.
2 min read


D’heygere Is Turning Jewelry Into Something Way Bigger Than Fashion
D’heygere is reshaping modern accessories with its Canister Hoops, a functional design piece that merges luxury craftsmanship with personal expression.
2 min read


BongPop Proves the New Luxury of Cannabis Isn’t New at All: It’s Vintage, Upcycled, and One-of-One
Cannabis luxury is shifting. BongPop proves the future isn’t mass-produced, it’s vintage, one-of-one, and rooted in history.
6 min read


The After Dark Company Is Turning RAW, Backwoods, and Zig-Zag Into Luxury Streetwear Statements
Cannabis culture just found its way into luxury streetwear. The After Dark Company is leading the shift, one handcrafted pair at a time.
3 min read


Buzz’d Introduces the World’s First Fidget Spinner Vape With the Launch of the Penjamin
The Penjamin turns cannabis into a tactile ritual. Buzz’d isn’t just selling a vape. It’s redesigning how a session feels in your hands.
4 min read


How the Sisters of the Valley Turned Ritual Into Medicine
In the dusty fields of Central California, there’s a farm run by women dressed like nuns, but they’re not what they seem. These are the Sisters of the Valley, and they’ve built a spiritual, feminist, cannabis-based wellness brand that blends ancient ritual, moon cycles, activism, and plant medicine.
3 min read


What's In Our Bag: The Halloween Edition
At BLUNTLY, our bags aren’t filled with cheap thrills or half-baked gimmicks. They’re stocked with real-deal staples that carry us from smoke circle to studio to late-night reflection. No sponsorships. No freebie hype. Just the products we genuinely love, the ones that actually stay in rotation when the campaigns end and the cameras are off.
6 min read

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