Jennifer Gurton

Photo by Clemente Ruiz In an industry crowded with celebrity-backed ventures, authenticity has become one of the hardest things to manufacture. Cannabis, in particular, has entered an era where audiences can immediately tell the difference between a brand built on genuine cultural connection and one assembled purely for market opportunity. That distinction is exactly what makes 22Red stand out. Founded by Shavo Odadjian, 22Red positions itself less as a traditional cannabis company and more...

Thousands of fans surrounded a giant glass box in Times Square before realizing it contained Anna Faris, Ghostface, and the Wayans brothers celebrating Scary Movie 6 in the most chaotic way possible.

Founded by Anna Cabezudo, Modern Ordinary creates handmade sterling silver jewelry inspired by cannabis culture, personal rituals, and the objects we keep closest. The result is a collection of modern heirlooms that feel both nostalgic and timeless.